AlphaTauri, the Formula 1 team, is set for a major shake-up in its management structure. Long-serving team boss Franz Tost will be stepping aside at the end of the current season, making way for respected Ferrari racing director Laurent Mekies to take over. This restructure will also extend to the team’s name, with Red Bull motorsport advisor Helmut Marko confirming that the team will have new leadership and a new name from 2024.
Speaking to Austria’s Kleine Zeitung, Marko revealed that AlphaTauri will have two new leaders in Laurent Mekies and Peter Bayer, the outgoing FIA general secretary. He also mentioned that there will be new sponsors and a new name for the team, with the goal of aligning it more closely with Red Bull Racing, within the regulations. Marko emphasized the importance of collaboration and avoiding do-it-yourself constructions.
The future of AlphaTauri has been the subject of speculation this year, following the death of Red Bull co-founder Dietrich Mateschitz and the subsequent installation of a new company leadership structure. Additionally, the team has faced challenges in adapting to the ground-effect rules. However, Marko confirmed last month that the decision had been made to retain AlphaTauri, although the main hub of operations will be moved to the UK. This relocation will allow for greater collaboration with Red Bull Racing, as well as cost-saving measures.
Marko highlighted that AlphaTauri will remain fully owned by Red Bull and will continue to be run as a junior team. He emphasized that the cooperation between AlphaTauri and Red Bull Racing will be closer, particularly in terms of the cost cap and synergies between the two teams.
AlphaTauri, formerly known as Toro Rosso, underwent a rebranding in 2020 in order to increase brand awareness for Red Bull‘s fashion division of the same name. However, questions have arisen internally about the F1 team’s impact on brand exposure. The limited success in this area has led to uncertainty surrounding the immediate future of the driver lineup. Full-time F1 rookie Nyck De Vries is under pressure to retain his seat, especially after a series of crashes and finishing behind his teammate Yuki Tsunoda in six of the eight races held so far this season.
Overall, AlphaTauri is set for significant changes in its management structure and name in the coming years. The focus will be on aligning the team more closely with Red Bull Racing, promoting collaboration, and improving performance on and off the track.