Formula 1 outfit Alpine has announced a change in its corporate management, with Philippe Krief being promoted to the role of CEO, replacing the outgoing Laurent Rossi. The announcement saw Rossi departing the world of Formula One to take over new responsibilities within the Renault Group, where he will manage special projects.
Regarded as a sub-brand of Renault, Alpine made its entry into Formula One in 2021, with Rossi taking the lead as CEO. His responsibilities included not just managing the brand’s operations in motor racing, but also the business affairs of the car brand itself.
Krief, having served as the VP of Engineering and Product Performance since March, is being elevated to the top position. His move to Alpine originally saw him leaving Ferrari, showcasing his varied experience in the motor sports industry.
Renault Group’s CEO, Luca de Meo, expressed a heartfelt farewell to Rossi. He said, “I would like to thank Laurent for his unwavering commitment over the last two years at the helm of Alpine. Laurent has set out a clear and ambitious strategy for the brand. He has put Alpine in the best possible position to achieve its long-term goals.”
Pointing towards the future of Alpine post-Rossi era, de Meo further added, “Alpine is now ready to enter a new phase of its development and to become a brand of the future. Philippe combines a long industry experience, great technical knowledge with the leadership qualities that are key to the success of our project, including the launch of the brand’s new vehicles starting next year. I fully trust Philippe and his team to take Alpine to new heights.”
During his tenure, Rossi implemented a 100-race plan with an aim to propel the Alpine F1 team to the forefront of the grid. The plan seemed to be proceeding effectively in the last season when the team secured the fourth place in the constructors’ standings. However, they are currently ranking sixth, suggesting the plan might be losing momentum.