The upcoming Las Vegas Grand Prix is a unique event as it is being promoted by F1 and Liberty Media rather than a third-party local partner, which presents risks for the commercial rights holder. The F1 CEO, Stefano Domenicali, sees the Las Vegas Grand Prix as an opportunity to provide fans with a new experience whilst learning from the experiment to improve other Grands Prix in the future. F1 is not looking to favour future events it promotes over established events as the quality of promoters around the world is now very strong.
The Las Vegas Grand Prix presents a great opportunity for F1 to show its promoters what is possible, but it is not looking to swap successful established events with new ones. F1 CEO, Stefano Domenicali, has helped to create an open dialogue between all promoters who regularly meet to discuss common challenges they face. Domenicali sees the forthcoming Las Vegas Grand Prix as an opportunity to share lessons learned with all F1 promoters.
Liberty Media CEO, Greg Maffei, believes that working as a promoter for the Las Vegas Grand Prix gives F1 more credibility when proposing new ideas to other event planners. F1 Commercial boss, Brandon Snow, suggests that all Grands Prix must take away valuable lessons. F1 can learn from other promoters too, and F1 is aware that they must share best practices and scale things that work for the benefit of everyone involved.
Renee Wilm, the Legal Executive of Liberty Media, believes there is no competition between Las Vegas, Austin, and Miami, and all promoters are working closely together to ultimately make each event even stronger. The hope is that by cooperating, future events will raise the bar for all Grand Prix experiences. The Las Vegas Grand Prix is a one-off event promoted by F1 and Liberty Media, and it will be an interesting event to watch.