Formula 1 has announced that it will produce a second F1 Kids broadcast during this weekend’s Formula 1 SINGAPORE AIRLINES Singapore Grand Prix 2023. This decision comes after a successful pilot earlier in the season in Hungary with Sky UK and Sky Deutschland. The second edition of F1 Kids will be available internationally, with eight broadcast partners set to air the race in multiple territories across six continents. Supersport, beIN Sports, Fox Sports, Bell, SportTV, ESPN, Sky, and Viaplay will all be broadcasting the race to children around the world.
The F1 Kids broadcast will once again feature a dedicated International Feed of the Grand Prix, including 3D augmented graphics, child-friendly team radio transmissions, technical explainers, and a bespoke package of colorful graphics and animations, including the return of the popular cartoon driver avatars.
The remote race commentary will be provided by Sky UK’s FYI presenters Braydon and Scarlett, and young go-karter Zac, alongside F1 commentator Chris McCarthy from F1’s Media and Technology Center in Biggin Hill.
Stefano Domenicali, the CEO and President of Formula 1, expressed his excitement for the expansion of F1 Kids. He said, “F1 Kids is a great example of Formula 1 pushing the boundaries to find new and innovative ways to connect with our fans. Following the overwhelmingly positive response to Hungary’s broadcast, we are extremely excited to expand this offer and work with our broadcast partners to bring F1 Kids to more children around the world. It serves as a sign of our collective commitment to make our sport more accessible and engaging to our rapidly growing younger fanbase.”
Ian Holmes, the Director of Media Rights and Content Creation at Formula 1, highlighted the interest generated by F1 Kids from broadcast partners around the world. He said, “It is fantastic to see F1 Kids return and the interest it has generated from our broadcast partners around the world. F1 Kids has shown that it is possible to present a sport as technical and intricate as F1 in a format easily digestible for new and younger audiences. By creating this new element of our broadcast, we are incredibly proud to provide our younger generation of fans with yet another avenue to embrace the world of F1.”