The FIA has initiated the tender process for the F1 tyre contract from 2025 to 2027, with the possibility of extending it for another year. The second stage of the selection process has just concluded, as F1‘s governing body finished evaluating applicants and selecting approved bidders. While there hasn’t been an official confirmation from the FIA regarding Bridgestone‘s bid, it is believed that Pirelli and the Japanese manufacturer have been chosen to proceed. Pirelli is aware that it faces competition for the future F1 deal, and its F1 chief, Mario Isola, explains why winning this contract will be particularly challenging.
Isola reveals that the tender document for the tyre contract was much more complex than in the past. There are numerous sections and additional elements compared to the previous tender that Pirelli applied for. Sustainability and the ability to provide a product and service with specific characteristics, including the number of engineers involved, are now significant factors. Pirelli had to invest considerable effort in compiling the necessary paperwork to meet these requirements.
The FIA‘s decision on the future tyre supplier for F1 will consider the technical and sporting aspects of the tyres, in addition to commercial considerations from the championship. Pirelli believes that its established partnership with F1 should not be overlooked. The company has actively collaborated with F1 as a sponsor, providing support in various aspects, such as track and race sponsorships, activities in the Fan Zone areas, and the creation of the popular Pirelli Hot Laps experience.
Isola highlights Pirelli‘s commitment to fulfilling the requests and adapting its product to meet the changing demands of F1. Over the past 13 years, Pirelli has successfully navigated changes in tyre degradation levels, power units, and adjustments from wider to 18-inch tyres. Pirelli has not only focused on the technical aspects but has also been proactive in promoting and marketing the sport, supporting requests from both the promoter and the FIA. Isola emphasizes that Pirelli sees itself as a partner rather than just a sponsor, collaborating closely with stakeholders, drivers, and teams. The company has established an efficient system to provide data and reports, continuously improving and expanding its services over the years.
Regarding competition from Bridgestone, Isola states that he is unaware of their approach and cannot comment on it. Pirelli has yet to discover who its competitor is officially, and if it is a different company, their approach may differ. Bridgestone has not provided any further details regarding its bid to secure the F1 tyre tender contract.
In conclusion, the FIA‘s tender process for the F1 tyre contract from 2025 to 2027 has reached its second stage, with Pirelli and Bridgestone being selected as the approved bidders. Pirelli acknowledges the challenges it faces in securing the contract, given the increased complexity of the tender requirements. Pirelli highlights its longstanding partnership with F1 and its commitment to meeting the sport’s evolving demands. The competition from Bridgestone remains a mystery, but Pirelli remains focused on delivering the best possible product and service to the championship.